Here at Soft Beauty, we don’t just shape brows, we shape confidence. Every stroke is thoughtfully designed to highlight your natural features and bring out the best version of you. It’s more than a beauty treatment, it’s a moment of self-care created just for you. Step out with beautiful brows and a boost of feel good energy.

Ombré Powder Brows are a game-changer — this semi-permanent technique perfects your brow shape, fills in sparse spots, and gives you a beautiful gradient. Imagine waking up to effortlessly full, and natural brows, all without the daily brow makeup routine. With results that last up to three years (or longer with touch-ups), you’ll save time and money while looking and feeling your best every day.

OMBRÉ BROWS PROCESS

[four easy steps]

1) Consultation

The first step is to determine whether your skin type is a cool, neutral, or warm tone. From there, our expertise in color matching will allow us to find the perfect shade of eyebrow to match your skin tone. The most important pieces of information are to understand the base and undertone of the pigment color as well as one’s skin.

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2) Eyebrow mapping

The next step is to go over how we will achieve the perfect shape for you. To ensure we achieve the most symmetrical brows for your facial structure, we’ll use our string mapping technique designed to find the golden ratio for all facial proportions. This is a good time to share your definition of DREAM brows. We love and welcome you to do this as it contributes to the mutual understanding of exactly what your brow wishes are!

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3) Numbing

To avoid any discomfort, numbing cream is applied before and throughout the entire procedure to ensure you remain as painless as possible. Most clients do not feel any pain after numbing and would say it’s a similar sensation to an electric toothbrush on your eyebrows.

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4) Keep calm & ombré on!

Lay back, relax, and prepare for your transformation!

Once the numbing kicks in, we’ll start the tattooing process. Although we technically consider this a tattoo, it's only done on the epidermis layer of the skin, which means that the pigment only penetrates 1/10 as deep into the tissue like traditional body art tattoos. This allows the pen to create the soft powdery look of naturally defined brows that also last up to 3 years, or longer with annual touchups!

After all said and done, we’ll make sure YOU are satisfied with your new brows and understand our simple aftercare treatment so they can heal nicely. Your brows will heal about 40% lighter over the next few weeks. Everyone’s skin is unique, so healing results can vary. But not to worry, that’s exactly what a 6 to 8 week perfecting touch-up is for — to perfect any light spots or enhance color and thickness if needed

(similar for lip blush & eyeliner)

OMBRÉ BROWS

[frequently asked questions]

Is the process painful?

This procedure is close to painless, some may even find it a bit soothing. Numbing is applied before and throughout the entire procedure to ensure your best comfort. Most clients don’t feel a thing, my work is extremely light-handed which creates the most natural results with least amount of harshness. You can expect no swelling and very minimal redness, even immediately after the procedure.

How long do they last?

Ombré powder brows typically last up to 3 years, or as long as you'd like with yearly touch ups. If you decide to not get them touched up again, your brows will continue to lighten up over the years until all residual pigment leaves the skin. This technique was designed to fade out over time so that you will never be left with any unwanted ink in the future.

How long is the procedure?

The procedure takes just about ~1.5 hours start to finish with immediate results! The appointment will consist of consultation to determine skin tone and pigment color, eyebrow mapping for frame and design, pre-drawing for desired shape, numbing for comfort, and finally tattooing. We’ll make sure you are 100% satisfied with your brows and understand the aftercare treatment before sending you on your way.

Is it safe for my skin?

The ombré powder brows technique utilizes a small tattoo pen made suitable for all skin types including dry or oily skin. This technique is a gentler option for your skin compared to microblading, providing beautiful results with less impact and promoting better overall skin health. Ombré Powder Brows can also cover up old ombré powder, microblading, and other semi-permanent makeup or cosmetic tattoos that has faded.

How long does it take to heal?

The healing process for ombré brows takes about 7 to 14 days and is fairly simple. You may experience some mild tenderness or flaking, but this is completely normal. During the healing period it’s important to avoid heavy sweating, direct sun exposure, swimming, and facials. Keep your brows clean and dry for the best results. The process is gentle, and I’ll be here to support you throughout your healing journey.

Are they easy to maintain?

Maintain your perfect ombre brows is easy by occasionally cleaning up the hair around your shape. With minimal upkeep, your stunning results can last up to 3 years. The retention rate will depend on a number of factors such as lifestyle, skin type, sun exposure, etc.

PERMANENT EYELINER

[frequently asked questions]

What is Permanent Eyeliner?

Permanent Eyeliner is a treatment you can receive that replaces the need to put on eyeliner every day. Choose from a Dusty Eyeliner for a soft, natural look or Wing Eyeliner for a sharper, more precise look. We’ll go over the different styles at time of appointment to see which suits you best.

Is the process painful?

We utilize numbing cream to ensure a painless experience. It's important to note that individual pain tolerance may vary, and we take this into consideration to ensure your maximum comfort.

How long does it last?

On average this semi-permanent makeup lasts anywhere from two to five years. One touch-up session six to eight weeks after the initial procedure is highly recommended. A fresh color application is recommended two to three years after your initial treatment.

Will it look natural?

We specialize in enhancing your natural beauty. We will go over all the looks and pick an eyeliner that complements your eyes and best suits you for your daily life.

Is it safe?

Procedures are done under strict sterile standards in keeping with those set by the Centers for Disease Control. We only use sterile disposable supplies, never reuse supplies under any circumstances, and all contaminated needles are disposed of in a recognizable sharps container.

Can I still wear makeup?

Yes, this eyeliner treatment will only enhance any other makeup you choose to wear. Once fully healed, makeup will not affect the eyeliner and will make your eyes stand out while saving you time from your makeup routine.

LIP BLUSH

[frequently asked questions]

What is Lip Blush?

Lip Blush is a semi-permanent technique that can enhance the color, shape, and symmetry of your lips while evening out and neutralizing the lip tone overall. A wide range of tones are available to create a customized shade based on your natural lip color, undertone and skin tone. We will go over your desired look on the day of appointment.

Is the process painful?

Rest assured, the Lip Blush procedure is designed to minimize any discomfort and we prioritize your comfort throughout the process. We utilize numbing cream to ensure a painless experience. It's important to note that individual pain tolerance may vary, and we take this into consideration to ensure your max comfort throughout the session.

How long is the process?

Typically this process takes about 1½ hours to complete, allowing time for meticulous attention to detail. We value your time and aim to deliver exceptional outcomes within a reasonable timeframe.

How long does it take to heal?

The healing period for Lip Blush is around 7-14 days. During this time, you may experience temporary dryness and texture as your lips naturally exfoliate. We provide Aquaphor or a barrier cream to support healing, ensuring moisture and protection for optimal results. Similar to any tattoo, swelling and redness are normal and cannot be avoided. Initially, the pigment may appear more vibrant, temporarily enhancing the boldness of your lips. However, as they heal, swelling subsides, vibrancy settles, and the color restores to a natural finish.

How long does it last?

The longevity of Lip Blush ranges from 2-3 years following the touch-up session. However, it's important to note that individual factors such as skin type and lifestyle can influence the durability of the tattoo.

What colors are available for Lip Blush?

Craft your perfect shade with me! Our Lip Blush collection offers an extensive array of tones, allowing us to personalize and custom create a shade just for you. During your appointment, we'll work together to determine the perfect hue that suits your unique style. Get ready for a lip color that's truly made for you.