
"I believe eyebrows can change the way you feel. It changes everything about your confidence.”
— Anastasia Soare


Here at Soft Beauty,
we’re all about creating a look that feel like you. Natural, effortless, and shaped to bring out your best features. Think of it as the kind of upgrade that fits seamlessly into your everyday life. The kind you notice every time you catch yourself in the mirror, but no one can quite put their finger on.
Ombré Powder Brows
is the ultimate beauty life hack, wake up with perfect brows every morning. Whether your brows are naturally full, a little uneven, or barely there - this technique helps fill, shape, and balance them in the most natural way possible. No more rushing through brow makeup in the morning, just wake up and go.
Each set of brows
is uniquely designed for the client. We take into account your face shape, skin tone, and personal style to create brows that look and feel right for you. It’s a subtle change that makes a big difference, and most clients say they wish they had done it sooner.
Leave your eyebrow pencil behind for 2-3 years with our innovative semi-permanent brow solution. Wake up every morning with flawless eyebrows and spend that extra 20 minutes catching up on your beauty sleep.
No more struggling with uneven, sparse brows or daily brow makeup. It’s time to experience the ease, confidence, and elegance of perfectly crafted brows. If you’ve been waiting for a sign, this is it. Your best brows are just one appointment away.
OMBRÉ BROWS
[frequently asked questions]
Is the process painful?
This procedure is close to painless, some may even find it a bit soothing. Numbing is applied before and throughout the entire procedure to ensure your best comfort. Most clients don’t feel a thing, my work is extremely light-handed which creates the most natural results with least amount of harshness. You can expect no swelling and very minimal redness, even immediately after the procedure.
How long do they last?
Ombré powder brows typically last up to 3 years, or as long as you'd like with yearly touch ups. If you decide to not get them touched up again, your brows will continue to lighten up over the years until all residual pigment leaves the skin. This technique was designed to fade out over time so that you will never be left with any unwanted ink in the future.
How long is the procedure?
The procedure takes just about ~1.5 hours start to finish with immediate results! The appointment will consist of consultation to determine skin tone and pigment color, eyebrow mapping for frame and design, pre-drawing for desired shape, numbing for comfort, and finally tattooing. We’ll make sure you are 100% satisfied with your brows and understand the aftercare treatment before sending you on your way.
Is it safe for my skin?
The ombré powder brows technique utilizes a small tattoo pen made suitable for all skin types including dry or oily skin. This technique is a gentler option for your skin compared to microblading, providing beautiful results with less impact and promoting better overall skin health. Ombré Powder Brows can also cover up old ombré powder, microblading, and other semi-permanent makeup or cosmetic tattoos that has faded.
How long does it take to heal?
The healing process for ombré brows takes about 7 to 14 days and is fairly simple. You may experience some mild tenderness or flaking, but this is completely normal. During the healing period it’s important to avoid heavy sweating, direct sun exposure, swimming, and facials. Keep your brows clean and dry for the best results. The process is gentle, and I’ll be here to support you throughout your healing journey.
Are they easy to maintain?
Maintain your perfect ombre brows is easy by occasionally cleaning up the hair around your shape. With minimal upkeep, your stunning results can last up to 3 years. The retention rate will depend on a number of factors such as lifestyle, skin type, sun exposure, etc.
What to Expect — Ombré Brows Process in 4 easy steps
1) Consultation
The first step is to determine whether your skin type is a cool, neutral, or warm tone. From there, our expertise in color matching will allow us to find the perfect shade of eyebrow to match your skin tone. The key to a successful consultation is identifying the pigment’s undertone and base, along with the client’s skin type.
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2) Precise shaping
The next step is to ensure we achieve the most symmetrical brows for you by using our string-mapping technique designed to find the golden ratio for all facial proportions. If you have a definition of DREAM brows, this is a good time to share it so we can bring that vision to life.
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3) Numbing for best comfort
To ensure your comfort, topical numbing cream is applied before and throughout the procedure as needed. Most clients report little to no pain. Some describe it as a similar sensation to an electric toothbrush gently buzzing on the eyebrows. This is a gentle treatment with no intense redness or swelling.
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4) Keep calm & ombré on!
Now it’s time to relax and enjoy the process.
Once the numbing takes effect, we’ll begin. Although this is a form of tattooing, it only reaches the top layer of skin - much gentler than traditional tattoos. That’s how we achieve the soft, powdery look of naturally filled-in brows that can last up to 3 years.
After we’re done, we’ll make sure you love your new brows and go over a simple aftercare routine to help them heal beautifully.
Just like that, you’re all set — ready to enjoy your flawless new look!
LIP BLUSH
[frequently asked questions]
What is Lip Blush?
Lip Blush is a semi-permanent technique that can enhance the color, shape, and symmetry of your lips while evening out and neutralizing the lip tone overall. A wide range of tones are available to create a customized shade based on your natural lip color, undertone and skin tone. We will go over your desired look on the day of appointment.
Is the process painful?
Rest assured, the Lip Blush procedure is designed to minimize any discomfort and we prioritize your comfort throughout the process. We utilize numbing cream to ensure a painless experience. It's important to note that individual pain tolerance may vary, and we take this into consideration to ensure your max comfort throughout the session.
How long is the process?
Typically this process takes about 1½ hours to complete, allowing time for meticulous attention to detail. We value your time and aim to deliver exceptional outcomes within a reasonable timeframe.
How long does it take to heal?
The healing period for Lip Blush is around 7-14 days. During this time, you may experience temporary dryness and texture as your lips naturally exfoliate. We provide Aquaphor or a barrier cream to support healing, ensuring moisture and protection for optimal results. Similar to any tattoo, swelling and redness are normal and cannot be avoided. Initially, the pigment may appear more vibrant, temporarily enhancing the boldness of your lips. However, as they heal, swelling subsides, vibrancy settles, and the color restores to a natural finish.
How long does it last?
The longevity of Lip Blush ranges from 2-3 years following the touch-up session. However, it's important to note that individual factors such as skin type and lifestyle can influence the durability of the tattoo.
What colors are available for Lip Blush?
Craft your perfect shade with me! Our Lip Blush collection offers an extensive array of tones, allowing us to personalize and custom create a shade just for you. During your appointment, we'll work together to determine the perfect hue that suits your unique style. Get ready for a lip color that's truly made for you.
PERMANENT EYELINER
[frequently asked questions]
What is Permanent Eyeliner?
Permanent Eyeliner is a treatment you can receive that replaces the need to put on eyeliner every day. Choose from a Dusty Eyeliner for a soft, natural look or Wing Eyeliner for a sharper, more precise look. We’ll go over the different styles at time of appointment to see which suits you best.
Is the process painful?
We utilize numbing cream to ensure a painless experience. It's important to note that individual pain tolerance may vary, and we take this into consideration to ensure your maximum comfort.
How long does it last?
On average this semi-permanent makeup lasts anywhere from two to five years. One touch-up session six to eight weeks after the initial procedure is highly recommended. A fresh color application is recommended two to three years after your initial treatment.
Will it look natural?
We specialize in enhancing your natural beauty. We will go over all the looks and pick an eyeliner that complements your eyes and best suits you for your daily life.
Is it safe?
Procedures are done under strict sterile standards in keeping with those set by the Centers for Disease Control. We only use sterile disposable supplies, never reuse supplies under any circumstances, and all contaminated needles are disposed of in a recognizable sharps container.
Can I still wear makeup?
Yes, this eyeliner treatment will only enhance any other makeup you choose to wear. Once fully healed, makeup will not affect the eyeliner and will make your eyes stand out while saving you time from your makeup routine.

OMBRÉ BROWS Misconceptions

Wake Up Effortlessly
Mornings are so much easier with Ombré Brows. Take back your time spent in front of the mirror. With permanent makeup, you'll never have to worry about your eyebrows rubbing off while doing the things you enjoy like swimming or going to the gym.
Farewell Brow Makeup
Ditch the makeup.. this investment pays for itself! Up to three years of ditching the brow pencil is certainly worth considering.
Hassle-Free Maintenance
The beauty of Ombré Brows is that they are hassle free and easy to maintain! All you have to do after is to shave/pluck/wax any brow hairs that grow outside of the frame of the brows.

5 /5⭐️⭐️⭐️⭐️⭐
“Cathy is AMAZING. This was my first time getting ombré brows done and I honestly did not know what to expect. She sat down with me and educated me on the process and asked me questions to help me envision the perfect brows I wanted. She was extremely patient and spent a good amount of time with me to get the perfect brow shape. I did not feel rushed at all! During the coloring process, she made sure I was comfortable the whole way. I don’t know who else would be as professional and patient as her. I highly recommend her!!”
Sierra T. (San Jose, CA)
5/5⭐️⭐️⭐️⭐️⭐
“Cathy is the sweetest person you will meet. She has a wonderful personality and was a pleasure to talk to. She really takes her time explaining the process and making sure she lines up your brows perfectly before she starts. Her workplace is spotless and the procedure was painless My brows turned out amazing! I highly recommend her and can't wait to go back to see her for my touch up.”
Laura W. (Folsom, CA)
5/5 ⭐️⭐️⭐️⭐️⭐
“I've been wanting to get my brows done for many years but haven't really found someone I can trust nor received good recommendations.
Cathy was recommended to me by one of my closest friends. I went to a party and saw a few of her other friends with Cathy's work. I knew then I had to get them done ASAP. We went back and forth and locked in a time. I was so excited to transform my brows, I took an early morning appointment to drive from San Francisco after driving 9+ hours the night before. It was that serious!
The mapping and prep took longer than the actual work because she takes the time to make sure everything looks good and talks you through it. She knows her stuff and loves what she does which shows in her work. Can't wait for my touch up which is the icing on the cake!
Thank you Cathy!”
Mey S. (San Francisco, CA)
5/5⭐️⭐️⭐️⭐️⭐
Cathy is so sweet and nice. I was so nervous cause it was my first time getting my eyebrows done. She makes you feel comfortable throughout the whole process. I definitely recommend Cathy if you want to get your Ombré brow done! At the end I was shock how my eyebrows turned out! It looked AMAZING! Loved it! Thanks to Cathy for her Amazing work!”
Mia P. (Galt, CA)
5/5⭐️⭐️⭐️⭐️⭐
“It’s my first time doing my eyebrows and I am well impressed! Cathy did very well with my eyebrows. She is very knowledgeable and sweet to give an answers to all your concerns and questions. I love how My eyebrows how it came out…looks beautiful! Thanks Cathy!”
Lesley H. (Elk Grove, CA)
5/5⭐️⭐️⭐️⭐️⭐
“Extremely happy with the work Cathy did on my eyebrows today! Cathy is meticulous, attentive, and professional. don't write reviews because I never feel moved enough to but I want to extend my support and rave about how incredible my experience was. Trust me when I say that all of the 5 star reviews I've read are 100% accurate. Cathy is meticulous, attentive, and professional. The appointment making process was smooth. Her work space was sanitary and welcoming. She provided her undivided attention to my brows with the utmost personal care. Our conversations were comfortable and fun, it didn't feel forced or awkward at all which made the experience all that much more enjoyable.
Overall, I am in love with my brows, her service was truly exceptional, and I am going to recommend her to all of the amazing baddies I know and meet. I can't wait to see the final results of my 6-8 week touch up. Thank you so much Cathy!!”
Cassidy V. (Elk Grove, CA)
5/5⭐️⭐️⭐️⭐️⭐
“Cathy is amazing! I went in extremely nervous about having someone put something on my face, but from the very beginning she was so attentive and made me feel super comfortable. I walked in with little to no eyebrows, and she gave me brows that I only dreamt of! She made sure I was happy with the shape and shade throughout the entire procedure! I would definitely recommend her to anyone looking for some beautiful eyebrows!!”
Jaymee M. (Sacramento, CA)